We transform organisations & products into compelling brands via strategic thinking & impactful ideas.

Branding. What is it?

While a logo serves well as a symbol to identify a brand, branding is far more. It is a strategic blueprint that spurs a quantum leap in customer awareness, leading to brand loyalty and an exponential growth of revenue.

It is the essence and the expression of all communications and touch points, and projects the personality, culture and unique identity of the organisation, product or service to its intended audience. Because of this, a strong brand, is a company’s most valuable asset.

At EngineRoom we work with the directors and decision-makers of organisations to extract and develop that identity – the DNA of their firm, product or service, bringing to the surface what truly makes them unique. We then strategise engaging ways to creatively communicate their brand story.

Our Branding Design/Advertising services Include

Our Approach: Challenge Ordinary

At the heart of our brand lies our DNA – “Challenge Ordinary”! It is through this credo that we arrive at our solutions. We do this through our three pronged ‘S’ approach:

Study – First we research and evaluate the brand’s current status, reveal its core essence and extract its unique brand proposition through; a SWOT analysis, brand exploration, brand valuation and an analysis of the competition.

Strategise – Next we work on a creative solution and strategise how best to implement the brand experience through the various touchpoints. This involves developing a communications strategy that includes a refreshed or new brand identity and how to position it.

Spark – Finally, we set the brand identity in motion by implementing the unique brand proposition and promise throughout the agreed touch points. This includes crafting the communication using a tone of voice that accurately transmits the new brand personality and culture through memorable communication solutions.

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Branding Services

In order to help your brand take off we offer the following branding services:
Communication strategies, SWOT analysis, naming and nomenclature, brand exploration, brand architecture
brand positioning, positioning taglines, defining Unique Brand Propositions, vision / mission statements.

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Design Services

Once a strategy is in place we work on concepts and creative solutions to implement the brand. These can be part of a holistic brand approach or just one-off design projects and include:
Brand design and guidelines, corporate identities, printed collaterals, (profiles, brochures, leaflets etc), corporate literature (profiles, annual reports etc), magazine layouts, Internal communications, corporate videos/ filmlets, website design.

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Advertising Services

To make a memorable impact on a brand’s targeted audience, we conceptualise and design communication initiatives such as:
Web banners, e-marketing mails, traditional press or trade publication ads, direct mailers, television commercial storyboards and radio scripts.

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Copywriting Services

When putting pen to paper we are great believers of the ‘might’ of saying it ‘right’. Alongside our branding, design and advertising services, we offer expertise in the crafting of the written word for:
Advertising headlines, body copy and taglines, web content, annual reports, corporate profiles, product and service literature, magazine articles and more.

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Art Direction Services

To ensure that our concepts materialise as proposed we offer:
Photographic art direction and film direction. We can also advise on photographers, models, hair, make-up and wardrobe.

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Exhibition Design & Signage

As part of our extended branding service and closely aligned to our architectural and interior design department we offer the following services:
Exhibition and trade booth designs, environmental graphics, signage and wayfinding.

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